Our Story
Welcome to Cell Wellness Co, where natural remedies, experience and science come together to bring you premium nutritional supplements which support you.
Every day. In every way.
We believe the road to wellness doesn’t end with ‘health’. Being healthy is a lifelong journey. Whether it’s improved immunity, better digestion or simply maintenance of your overall wellbeing, our supplements are designed to support you as you move through the ebbs and flows of every stage.
Our transparent, thorough and straightforward approach sets us apart from others in our field. We prioritise quality over everything else to ensure each product is produced to deliver the best nutritional values possible. Our ingredients are pure, potent and backed by science.
In short: our supplements do exactly what they are designed to do. And they do it well.
Hi there, we’re Shannon and Michelle Brenton- the husband and wife powerhouse team behind Cell Wellness Co.
Since 2006, we’ve been leading the way in supplement formulation and manufacture. As Clinical Nutritionists, Naturopaths and supplement formulators and manufacturers for a large number of leading brands, Cell Wellness Co was conceived from our lifelong passion for sharing our knowledge and helping others achieve and maintain optimal health. And with over 40 years of combined clinical experience in our space, we’ve got plenty of knowledge to share!
We’ve seen first hand the transformative power of natural remedies and holistic health approaches. We know what works, why it works, and how to achieve the best results with simple, superior supplementation regimes. Our range of supplements have been carefully curated, uniquely formulated, and backed by real science.
We make products for a purpose, not a profit.
Our Why
As health practitioners, we became acutely aware of the critical health situation facing our patients and the general population. It’s a sad fact that chronic health conditions such as: immune diseases, gut concerns, brain fog and low energy levels are becoming increasingly common complaints, even for people who consumed a typically ‘healthy’ diet.
But just because it’s common, doesn’t mean it’s normal. Or healthy.
Behind each of these very preventable conditions is one common, root cause: nutrient deficiency.
We became determined to break the cycle of acceptance by preventing disease and supporting the overall wellbeing of our patients through nutritional supplementation.
Our industry experience saw us earn our reputation as sought-after practitioners and master formulators for some of the biggest names in health and sports nutrition both in Australia and internationally. It also gave us a unique insight into the growing need for a different kind of nutritional support which was available to people outside of a clinical setting.
Why diet is simply not enough anymore.
Our health is paying the price for the use of chemicals such as pesticides, antibiotics and hormones in farming. Depleted soil quality means even the most varied diet lacks the essential vitamins, minerals and nutrients to sustain our health and wellbeing.
Enter: Cell Wellness Co. Drawing on over 40 years of combined experience and extensive knowledge, we began creating high-quality functional formulas backed by decades of science, research and clinical data.
Third party, independent testing
Our first and longest standing product: Cell Charge Micronutrient Concentrate, is rich in essential nutrients, including concentrated polyphenols, flavonoids, fulvic acid, organic acids, minerals, amino acids and electrolytes - the building blocks of cellular health.
15 months prior to sending it out to the world, we put our formulation through rigorous, real world testing. Cell Charge was gifted to patients battling a range of chronic diseases. We gave patients no names, no labels and no expectations, and in return for them using it, we assessed the formulations’ effectiveness in improving their health.
What we received were genuine, transformative results.
Word spread quickly and, 18 years later, what was once a nameless formulation created for our personal clients is now distributed and loved worldwide.
The next step in our journey
We're keen to continue helping people at all ages and stages of life. As our knowledge and reach expands, so too does our ability to develop even more potent products to our range.
As life continues to demand more of us, Cell Wellness Co is rising to meet our growing nutrient needs, so that everyone can live healthy, happy and fulfilling lives. From the inside out.
About Us
Shannon
Shannon is a Naturopath, Clinical Nutritionist and Medical Herbalist who has been honing his expertise as a specialist in chronic disease for well over 20 years. Shannon’s breadth of knowledge includes disease states such as cancer, chronic, rheumatoid arthritis, autoimmune diseases and a multitude of other conditions.
A master formulator for over 17 years, Shannon is the force behind the conception and manufacture of many of the commercially available supplements we see on our shelves today.
Shannon’s drive comes from his passion for helping all people to be the best version of ourselves- starting with what we put into our bodies. His motivation to create real change prompted him to offer his own supplement formulations for free to his patients who needed more than just dietary adjustments.
Determined to make his mark on the industry, Shannon acquired his Certificates 3 and 4 in Personal Training decades ago and as a dedicated professional, he understands the importance of including movement in a holistic health approach. He’s known as the ‘go to guy’ for athletes and has trained Olympians, body builders, rowers, swimmers and boxing champions alike. He is loved for his straightforward approach which combines diet and training to achieve real results (and smash goals). Recently, he began exploring martial arts through Jiu Jitsu.
Shannon is also a celebrated motivational and keynote speaker known for his ability to captivate and inspire audiences from all walks of life.
When he’s not in the gym, formulating supplements or inspiring others, Shannon is spending time with his wife Michelle, doing jiu jitsu, and chasing after their three children. He enjoys his coffee at his favourite local cafe, while reminiscing about that time he spent four years living out of a caravan while touring Australia and operating his successful podcast. The next adventure is well overdue and Shannon can’t wait to get on the road again someday soon!
Michelle
If you ask her when she first fell in love with helping others become healthier, Michelle shrugs and says ‘No idea. I’ve just always known it’s what I’m meant to do.’ When she was just 15, Michelle discovered her life-long love for functional and weight training. Her passion and knowledge drove her to attain her Certificate 3 and 4 in Personal Training. Quick to make her mark on the industry, she was then hand picked by the current 2001 Mr World Natural Body Building Champion, Mick Moss, who asked her to come aboard as his new head trainer after being inspired by Michelle’s fierce training style.They would often be seen training legs together (which is still Michelle’s favourite body part to train to date).
It was this passion for health and fitness that led her to become a qualified Naturopath, Clinical Nutritionist, Medical Herbalist, Remedial Massage Therapist, Counsellor and Movement Coach (or ‘Personal Trainer’ as they were called back then) nearly 25 years ago. During her studies, Michelle picked up more than just a wealth of knowledge; she also picked up a partner and husband in Shannon. They bonded over their mutual desire to help people live better, healthier and longer lives.
After graduating, the determined duo opened their first clinic, and eventually established a second to service the entire Central Coast region of NSW. As their reputation as highly knowledgeable experts grew, Shannon and Michelle established and operated 4 health food stores to better service their growing client list and the greater community.
It was here that their first steps into manufacturing began. Building off the success of their health food stores, Michelle and Shannon took the reins in opening a multi-level wellness hub which housed 5 clinic rooms occupied by their own practice and practitioners offering massage therapy, exercise physiology, personal training and counselling to name a few. The facility was a complete wellness destination for the public, boasting a paleo cafe and fully equipped commercial gym. It also included a warehouse space for manufacturing their first nutritional supplement brand, which led to the the conception of Cell Charge and, as we know the brand today: Cell Wellness Co.
In addition to their own Cell Wellness Co products, Shannon and Michelle have been, and continue to be instrumental in bringing many of Australia's well known health and nutrition supplement brands to market both in formulation and manufacture.
Cell Charge was born as a solution to help patients support holistic wellness and it continues to be central to their therapeutic approach as healthcare professionals. In addition to being the Head Educator and Operations Manager for Cell Wellness Co, Michelle supports patients locally and around the globe through telehealth consultations made possible by the magic of Zoom. Her specialities range from inflammatory bowel disorders, children’s health, hormonal imbalances, women’s health, weight management, and much more.
Outside the clinic, Michelle fills her cup by lifting weights in the gym with Shannon, smashing out a HIIT workout, hiking, sipping a chai tea at the Paddock Cafe and, of course, running after her 3 adventurous children.
Like Shannon, she loves reminiscing about that time the family spent 4 years living and operating their business remotely from a caravan while exploring Australia.
In her words:
“Healing and health are not one dimensional. A holistic approach encompassing mind, body and spirit is essential to achieve wellness and balance. I believe our body inherently knows how to heal, it just needs the guidance and the tools on how to do so.
I look forward to helping you on your journey to health and wellness” - MB x